Print on Demand

Note: This post is adapted from a paper by the same title originally published in The International Journal of the Book, vol.7, no. 1

Regardless of education or career path the question of how to find an audience eventually becomes a singular concern for many photographers. For those entering the commercial world this is a marketing issue: how to locate clients willing to pay for services rendered. The traditional solution for fine art photographers is exhibition and publication, where cost and access are predictable barriers.

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Introduction to Adobe Camera Raw

Originally a Photoshop file format plug-in, Adobe Camera Raw (ACR) has evolved into an essential tool for processing digital camera Raw image files. Raw processing is versatile and necessary for image quality control, workflow ease, and efficiency. It provides a powerful method for working with all aspects of digital capture. In fact, new versions of ACR can be used to reprocess legacy Raw files. A Raw file is the digital equivalent of a film latent image that hasn’t been developed. As the software improves, the processing can improve. There is no analogue to this amazing technology in traditional (film-based/wet darkroom) photography. Check the Adobe website for ACR updates regularly.

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Defining Archival Standards in Photography

There is a great deal of confusion among photographers and artists, and those who sell and collect art, over exactly what the term “archival” means. Labeling a photographic print archival implies that it has met or exceeded a standard.

What is the standard? Is there one standard for all photographic images: color, black/white, inkjet, and alternative process? Is there a different standard for other, non-photographic prints?

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